This book offers a methodology for the classification and comparison of broadcasting systems, both for positive and normative analyses. It is based on the assumption that the revenue structures of broadcasters determine the incentives for the broadcasters' staffs, and that these incentives in turn determine the broadcasters' program outputs (content, journalistic and artistic style, target audiences etc.) and its private and public effects.
Dr. Manfred Kops is the General Manager of the Institute for Broadcasting Economics at the University of Cologne, Germany. As an international advisor for broadcasters he has gained experience in the construction and comparison of broadcasting systems.