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Peace through Peace Media?
The media activities of the international missions (KFOR and UNMIK) and their contribution to peacebuilding in Kosovo from 1999 till 2008
Reihe: Schriftenreihe der Stipendiatinnen und Stipendiaten der Friedrich-Ebert-Stiftung
Bd. 43, 2013, 336 S., 34.90 EUR, 34.90 CHF, br., ISBN 978-3-643-90354-9
How does media contribute to peacebuilding and reconciliation in a post-conflict environment?
This question will be answered in respect to the media produced by the UN and NATO mission in Kosovo (UNMIK and KFOR) from the year 1999 until 2008.
The theoretical part of the text will deal with existing approaches to peace journalism, effective organizational communication and media effects theories. In the empirical part, the evaluation will first focus on the content of the media produced by UNMIK and KFOR in Kosovo, followed by the assessment of media production processes in both missions. Last, the dissertation will explore the impact of UNMIK's and KFOR's media within the local Kosovar population.
The book argues that "peace media" can have a positive impact in a post-conflict environment, if it features de-escalation oriented content and is framed according to the preferences and attitudes of target audiences.
Dr. Julia Egleder is a researcher in the field of peace and conflict research. She also works as a TV-journalist.