Jacqueline Schmittem

Data-driven travel marketing

The importance of business intelligence for affiliate marketing in the travel industry
Reihe: Internet Economics / Internetökonomie
Data-driven travel marketing
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  • 978-3-643-91334-0
  • 11
  • 2021
  • 102
  • broschiert
  • 29,90
A dynamic business environment, various digital marketing tools and the power of data are main... mehr
Klappentext
A dynamic business environment, various digital marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms. But how can these challenges be managed? With a holistic view, business intelligence enhances data-driven decision-making, addresses challenges and brings firms to the next level. By combining data technologies with affiliate marketing, this book develops a data-driven concept for enhanced decision-making in affiliate travel marketing.

Jacqueline Schmittem is a graduate from CBS International Business School, working as a Performance Marketing Manager & Digital Marketing Consultant.
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