Ever since HBO's slogan "It's Not TV, It's HBO" launched in 1996, so-called quality television has reached a new level of marketing, recognition, and indeed quality. With other networks imitating the formula, the "HBO effect" triggered a wave of creative output. This turn to quality set off two shifts: (a) Contemporary television staged an international resurgence of the auteur, and (b) America transformed into an "on-demand nation." The chapters in this volume analyze new television lifestyles including marginalized perspectives, fan participation, and an emerging nostalgia correlated with trash aesthetics.
Saskia M. Fürst is Assistant Professor in the English Department at the University of The Bahamas.
Ralph J. Poole is Professor of American Studies at the University of Salzburg, Austria.