Japanese men are becoming cool. The suit-and-tie salaryman remodels himself with beauty treatments and 'cool biz' fashion. Loyal company soldiers are reborn as cool, attentive fathers. Hip hop dance is as manly as martial arts. Could it even be cool for middle-aged men to idolise teenage girl popstars?
This collection of studies from the University of Cambridge provides fascinating insights into the contemporary lives of Japanese men and looks behind the image of `Cool Japan'.
Brigitte Steger is a Senior Lecturer in Modern Japanese Studies at the University of Cambridge researching daily life.
Angelika Koch (PhD Cambridge) is a Research Fellow at the University of Ghent studying sexuality and health discourses in premodern Japan.
Together they have co-edited Manga Girl Seeks Herbivore Boy and are working on a project on 'timescapes' in Japanese history.