Chantal Van Houtte

TikTok as a Marketing Channel for Influencer Marketing

A comparison between Instagram, YouTube & TikTok
Reihe: Internet Economics / Internetökonomie
TikTok as a Marketing Channel for Influencer Marketing
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  • 978-3-643-91466-8
  • 13
  • 2021
  • 86
  • 29,90
Social media has experienced a steady increase in importance during the past years. This is... mehr
Klappentext
Social media has experienced a steady increase in importance during the past years. This is especially true for the Chinese app TikTok, which is currently one of the fastest-growing social media platforms worldwide. At the same time brands are continuously employing influencers as a marketing tool. But what exactly is the role of the TikTok as a channel for influencer marketing? This book compares influencer marketing on TikTok with the already known social media channels Instagram and YouTube, and gives practical advice for businesses on how to effectively use TikTok.

Chantal Van Houtte is a graduate from CBS International Business School, working as a Product Manager in the E-Commerce industry.
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